Overview:
A complete redesign concept for the Viva Expeditions website with the goal of creating a more immersive travel experience, improving content discoverability, and modernizing the overall interface while maintaining the adventurous spirit of the brand.

The Challenge:

The original website offered valuable travel information but felt visually outdated. Important content competed for attention, the browsing experience lacked hierarchy, and users had to work harder than necessary to discover destinations and tours.

The challenge was to redesign the homepage into an experience that inspires exploration while making it easier for users to search, compare, and discover travel packages.

My Solution:

I redesigned the homepage using a cleaner visual hierarchy, immersive destination imagery, and a modern card-based layout that guides users naturally through the page.

Key improvements include:

• A more engaging hero section with a stronger search experience

• Simplified navigation with better content organization

• Modern destination cards focused on readability

• Improved spacing and typography for easier scanning

• Stronger visual emphasis on featured tours

• A cleaner trust section highlighting company values and customer reviews

• A more balanced layout that improves usability across the page

Goals:

• Improve homepage usability

• Create a premium travel brand experience

• Encourage users to browse and book tours

• Modernize the visual identity

• Increase destination discoverability

Design Approach:

The redesign focuses on balancing inspiration with functionality.

Large destination photography captures users' attention immediately, while generous whitespace, modern typography, and consistent components create a clean browsing experience. The search module becomes a central interaction instead of being hidden within the page, allowing users to begin planning their trip from the very first screen.

My Role:

UI/UX Designer

• UX Analysis

• Information Architecture

• Wireframing

• High-Fidelity UI Design

• Component Design

• Responsive Layout Planning